Event Lead Generation Services

Event Lead Generation That Delivers

At Point to Business Services, we specialize in high-intent lead generation for Exhibitors, Sponsors, and Delegates — ensuring your events attract the right participants and maximize ROI. Our data-driven, multi-channel approach combines targeted research, personalized engagement, and conversion-focused strategies to deliver qualified, decision-maker leads for your events.

Our Lead Generation Process

Strategic Research & Targeting

• Industry-Specific Lead Sourcing – We mine verified databases, past event attendee lists, and buyer intent signals to identify high-potential prospects.
• Decision-Maker Focus – Targeting Marketing Heads, Event Managers, C-Level Executives, and Business Owners who influence event participation decisions.
• Segmentation by Lead Type
  • Exhibitors – Companies looking to boost brand visibility and generate qualified B2B leads.
  • Sponsors – Brands aiming to gain exposure through event partnerships and thought leadership opportunities.
  • Delegates – Professionals interested in networking, learning, and exploring industry insights.

Multi-Channel Outreach & Engagement

We use a hybrid marketing approach to maximize engagement and conversions:

• Email Marketing – Personalized, value-driven campaigns tailored with event-specific CTAs.
• LinkedIn & Social Selling – Direct engagement and relationship-building with key decision-makers.
• Paid Ads (LinkedIn, Google, Meta) – Retargeting campaigns and lookalike audience strategies for better reach.
• Cold Outreach (B2B Appointment Setting) – High-touch communication to connect with premium sponsors and exhibitors.

Tailored Approach by Lead Type

We customize our lead generation strategy based on your audience type — ensuring personalized outreach, stronger engagement, and measurable ROI.

For Exhibitors

• Database Mining: Source relevant B2B companies in your event’s industry with proven exhibition history.
• Value-Driven Outreach: Highlight attendee demographics, booth ROI insights, and competitor participation through personalized email or LinkedIn campaigns.
• Incentivization: Offer early-bird discounts or premium booth placements to encourage faster conversions.

For Sponsors

• Tiered Targeting: Identify potential sponsors based on budget level (Platinum, Gold, Silver) and previous sponsorship records.
• Partnership Pitch: Create custom proposals emphasizing audience reach, branding exposure, and engagement opportunities.
• Social Proof: Use testimonials and ROI metrics from previous sponsors to build credibility and trust.

For Delegates

• Behavioral Targeting: Reach professionals who’ve attended similar events or shown interest in related topics.
• Content Engagement: Share speaker previews, agenda highlights, and networking opportunities to boost interest.
• Urgency Triggers: Drive quick sign-ups through limited-time offers or exclusive session access promotions.

Content Tailored for Each Lead Type

Lead Type	Content Strategy
Exhibitors	ROI case studies, booth traffic strategies, attendee demographics, exhibitor success stories.
Sponsors	Sponsorship tier benefits, branding exposure stats, past sponsor testimonials.
Delegates	Speaker highlights, networking opportunities, exclusive session previews.

Lead Nurturing & Conversion

• Automated Drip Campaigns to keep leads engaged.
• Early-Bird Discounts & VIP Offers to drive urgency.
• CRM Integration (HubSpot, Salesforce, Pipedrive) for seamless tracking.

Delivery & Reporting

• Verified, Contactable Leads (not just raw data).
• Weekly/Monthly Performance Reports (open rates, responses, booked meetings).
• Post-Event Follow-Up to retain leads for future events.

What Makes Us Stand Apart?

• Pre-Qualified, Decision-Maker Leads – We ensure leads are budget-holders with event participation intent.
• Multi-Touchpoint Strategy – Combining email, LinkedIn, ads, and calls for maximum engagement.
• Event Industry Expertise – Deep understanding of what motivates exhibitors, sponsors & delegates to convert.
• Guaranteed Lead Quality – Leads validated for relevance & interest before delivery.
• End-to-End Lead Management – From initial outreach to post-event follow-ups.
• Transparent Reporting – Real-time tracking of lead engagement & conversions.

Final Deliverables

• Exhibitor Leads – Companies ready to book booths & maximize event ROI.
• Sponsor Leads – Brands interested in high-value partnerships.
• Delegate Leads – Professionals pre-qualified for attendance.
• Analytics Dashboard – Track lead sources, engagement, and conversions.

Why Choose Point to Business Services?

Our proven lead generation framework ensures your events attract high-value participants — driving more exhibitors, premium sponsors, and engaged delegates.