Best Marketing Strategies & Tips for Oil & Gas Industry Sector

Oil and Gas is the major industry in the energy market and plays an influential role in the global economy as the world's primary fuel sources.

The industry is often divided into three segments:

  Upstream, the business of oil and gas exploration and production

  Midstream, transportation and storage; and

  Downstream, which includes refining and marketing.

Buyers in oil and gas industry have two options

1. To buy from your company

2. To buy from your competitors

Are you struggling to stand out in the competitive oil and gas industry?

Defining your unique competitive advantage is the key. A competitive advantage is the set of capabilities that differentiate your company from others. Without differentiation, buyers are forced to make purchasing decisions based on price. Don't let your company fall into that trap. Make sure your distinctive competence or unique selling proposition is crystal clear to potential buyers. This will help them make informed purchasing decisions and set your company apart from the competition.

No matter how low you quote your goods and service there will be someone else who has priced their products or services lower than you have. So, if your competitive advantage is lowest price, quality products and services, or delivery time and availability, I can confidently tell you that you are limiting your competitive growth across the industry.

Issues in the Sectors: Most companies often focus on features of their products or services rather than the benefit they offer to clients. They look at what their competitors do, and they imitate. There is nothing bad in modeling what is already working. But that makes you look like just another company who competes based on lowest price, quality, reliability, and delivery time.

Identify your competitive advantage and value proposition.

The first step to uncovering your uniqueness is to find out what buyers want and need in the oil and gas sector. Ask questions such as, “why should they buy from me rather than my competitor? Why should I win this contract?” Once you answer those questions, you will find your unique selling proposition (USP).

Here are characteristics of good competitive advantages

  It might offer strong value to the clients/it might be of perceived value to clients.

  Competitors can’t easily copy it.

You can find your unique competitive advantages in your internal capability. Find out what your capability is in every area of your company operation, from R&D, engineering, production, marketing to distribution.

What area of your company operation are you good at and that clients desire? What are the skills or knowledge that you think can produce good results for clients?

Tips For Oil & Gas Marketing

Get A Free Guote

Wrapping Up!

An efficient oil and gas marketing strategy can help companies better understand complex factors and their impact on their business and enable them to maximize their opportunities and succeed in the new energy landscape.

So, all you need now is to see what marketing opportunities are best for your oil and gas business. If you can’t decide on the proper channels or basic marketing strategies, hire a reputable marketing agency to get started.